Judinstrom Beer Galuega Autu: Afifiga o le Pia by Olha Takhtarova

Judinstrom Beer Galuega Autu: Afifiga o le Pia by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2024

Judinstrom Beer Galuega Autu: Afifiga o le Pia

by Olha Takhtarova

Client: SOTB and D

A' Design Award Uʻamea Winner in Afifi Category

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Colors

The Design

About Judinstrom Beer Galuega Autu: Afifiga o le Pia

Tusitusiga o le Tusi: O le Judinstrom Beer o se mamanu afifiga na faia mo se fale gaosi pia masani i Montreal, Kanata. O le afifiga e faaaogaina ai se apa alumini masani e 473 ml, faatasi ai ma se lapili e 5 i le 8 initi le tele lea na lomia i le auala flexography. O faatagata Scandinavia o loo faaalia i se faauigaga faaonaponei e ala i ata mata'itusi lapotopoto ma se ituvasega mataitusi e laina saʻo ma pito. O le lanu e tuufaatasia ai le lanumoana loloto, vaega o le lanuefuefu ma le paepae. O le fuafuaga faigofie e taofi ai le suafa o le kamupani, ituaiga pia ma le maualuga o le ava malosi ina ia faitau lelei, ao le vaega faakomupiuta e mafai ai ona faaopoopo isi ituaiga pia i le laina o oloa.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Judinstrom Beer Galuega Autu: Afifiga o le Pia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Judinstrom Beer Galuega Autu: Afifiga o le Pia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Judinstrom Beer Galuega Autu: Afifiga o le Pia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.