O le mamanu Boluo Dan Mamanu o le Fa'ailoga ma le Igoa Tau Pisinisi e Guangzhou Cheung Ying Design Co., Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.
ArioAta Fa'atusa· 2024
Boluo Dan Mamanu o le Fa'ailoga ma le Igoa Tau Pisinisi
na mamanuina e Guangzhou Cheung Ying Design Co., Ltd.
Tagata Fa'atau: Guangzhou Cheung Ying Design Co., Ltd.
Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #161340Le Mamanu
E Uiga ia Boluo Dan Mamanu o le Fa'ailoga ma le Igoa Tau Pisinisi
O le Boluo Dan o se tausamiga o le malumalu e afe tausaga le matua, ua ta'ua o se tasi o talega aganu'u masani a le atunu'u e le o ni mea faitino. O le fa'ailoga ua tu'ufa'atasia ai elemeni fa'atusa fa'aleaganu'u e pei o le fausaga autu o le Malumalu o le Sami i Saute ma le mataitusi Saina Nan, fa'atasi ai ma fa'ailoga fa'apitonu'u tulaga ese, ma fa'alautele ai le fa'aogaina fa'ata'ita'iga a le igoa tau pisinisi. Ua aofia ai le manatu filosofia o Sasae o le Lagi e lapotopoto ma le Lalolagi e faatafafa, o lo'o fa'aalia ai le matagofie fa'aleaganu'u ma le aano o aso nei, ma fa'amalosia lelei ai le fa'asalalauina ma le atia'eina o le aganu'u a le nuu.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Boluo Dan Mamanu o le Fa'ailoga ma le Igoa Tau Pisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Boluo Dan Mamanu o le Fa'ailoga ma le Igoa Tau Pisinisi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Boluo Dan Mamanu o le Fa'ailoga ma le Igoa Tau Pisinisi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
- Fua & Fa'apipi'i
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Fa'ailoga
- Logo, Branding, Visual Identity, Graphic Design
- Tekonolosi Gaosiga
- Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
- Lu'itau o le Mamanu
- The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
- Su'esu'ega
- In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
- Fa'aosofia
- The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
- Umi o le Poloketi
- The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
- Fa'agasologa o Galuega
- The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
- Sui o le 'Au
- Creative Director: Zhiji Dong
Designer: Lu Gu
Lagolago Tau Tupe
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Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
