Mahjong Lucky Coffee Afifiga Kofe by Wenduan Su

Mahjong Lucky Coffee Afifiga Kofe by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2025

Mahjong Lucky Coffee Afifiga Kofe

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award Apamemea Winner in Afifi Category

14,802

Verified Award Winner

Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Afifiga Kofe

O Mahjong Lucky Coffee o se mamanu afifiga kofe na maua ai manatu mai le mahjong, o se taaloga masani a Saina. O afifiga taitasi e teuina ai le kofe mo le tasi masina, e tutusa ma lima e lua o fusi mahjong. O le lima muamua ua faatulagaina e fai ma lima manumalo. O le lima lona lua e faamaeaina e le tagata faatau, ona o vaega taitasi o le kofe e tusia e pei o se fusi, ma e le iloa le mamanu seia oo ina tatalaina lea vaega. O lanu moli malosi ma le mumu, faapea ma tusitusiga faaonaponei, e faasino atu i tagata faatau talavou. E lua ia auala tofo eseese o loo ofoina mai. O lenei afifiga e liua ai se masaniga i aso taitasi i se taaloga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Mahjong Lucky Coffee Afifiga Kofe, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Mahjong Lucky Coffee Afifiga Kofe e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Mahjong Lucky Coffee Afifiga Kofe e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.