To Meet Mamanu Afifiaga o le Apu by Ziqiong Li

To Meet Mamanu Afifiaga o le Apu by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2025

To Meet Mamanu Afifiaga o le Apu

by Ziqiong Li

Client: ONE DESIGN Brand Co., Ltd

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #163720

View at A' Design Award Press Release Award Badge

Colors

The Design

About To Meet Mamanu Afifiaga o le Apu

O lenei mamanu e fa'aogaina ai le matagofie faigofie ma lanu pupula. O se apu tele fa'ailoga i luga o le ufiufi o le afifiaga o oloa e fatuina ai se va'aiga manino. O lenei uiga tulaga ese e mafai ona tulai ese ai le afifiaga i so'o se fa'aaliga, e fesoasoani ai i tagata fa'atau e faigofie ona iloa le oloa mulimuli ane. E fa'atupuina fo'i le ata va'aia o le fa'ailoga, fa'aleleia le iloaina o le fa'ailoga ma ausia le sini o le fa'atauga o le manatua lelei e ala i le fa'aaliga fa'aso'o.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai To Meet Mamanu Afifiaga o le Apu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina To Meet Mamanu Afifiaga o le Apu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. To Meet Mamanu Afifiaga o le Apu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Dimensions & Packaging: 350mm*350mm*120mm
Tags: Brand identity, super symbols, creativity, interaction
Production Technology: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Research: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspiration: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Project Duration: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Operation Flow: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Team Members: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.