Stickman Faʻamatalaga Autu: Faʻailoga o le Kamupani e Yitian Zeng

O le mamanu Stickman Faʻamatalaga Autu: Faʻailoga o le Kamupani e Yitian Zeng o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2025

Stickman Faʻamatalaga Autu: Faʻailoga o le Kamupani

na mamanuina e Yitian Zeng

Tagata Fa'atau: Stickman

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

10,316

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #164180

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Stickman Faʻamatalaga Autu: Faʻailoga o le Kamupani

Tusitusiga o le Tusi: O Stickman o se faʻailoga kamupani na mamanuina mo se faleoloa lauti pa i Kansas City. O le faʻailoga e faʻavae i luga o se ata pipisi faauo e faʻatusalia ai mea autu e lua a le faleoloa, o le lauti pa ma meaʻai fasipuupuu (skewer). Na faia le atavali e ala i faʻaupuga fetuutuunai faʻakomepiuta ma se atavali vekitoa, ina ia mafai ai ona faʻalauteleina le mamanu e aunoa ma se leiloa o le manino. E aliaʻe Stickman i faʻasalalauga fusi, se faʻailoga malamalama, ofu puipui, pupuni, ipu, sipuni miti, ma ato tuʻuina atu, i uʻamea, ie ma polupolopelini. O le faʻamoemoe ia iai se foliga mafanafana ma talia atu i tagata asiasi o tausaga uma.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Stickman Faʻamatalaga Autu: Faʻailoga o le Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Stickman Faʻamatalaga Autu: Faʻailoga o le Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Stickman Faʻamatalaga Autu: Faʻailoga o le Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Fua & Fa'apipi'i: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Fa'ailoga: branding, shop, packaging design, illustration
Tekonolosi Gaosiga: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Lu'itau o le Mamanu: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Su'esu'ega: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Fa'aosofia: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Umi o le Poloketi: The project was done within 8 months and was launched officially in May 2024.
Fa'agasologa o Galuega: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Fa'aaloaloga o Ata: Image: Yitian Zeng, 2024.