Ario Afifi · 2025
Colorful Zhangzhou Afifiga o Oloa Fa'ailoga
by Yangchao Wu
- A' Design Award Ario 2025 in Afifi
- CLIENT: Yangchao Wu
- Estimated Number of Design Views: 23,653
- Verification code 1DC90218DA · Verify this award
Colors
About Colorful Zhangzhou Afifiga o Oloa Fa'ailoga
O le Colorful Zhangzhou o se faiga o afifiga ma fa'ailoaga na fausia mo se fa'ailoga o le a'ai. O le mamanu e aofia ai se faiga o fa'ailoaga va'aia, afifiga o meaalofa, se avanoa e fa'ata'ita'i ai i fafo ma se fa'avae o auaunaga o le olaga i luga o le initaneti. O le lanu mumu ma le fugala'au daffodil e fa'aaogaina e fai ma autu autasi, e maua mai i le tala fa'asolopito o le atunu'u, aganu'u ma mamanu o fausaga. E fausia autu 'ese'ese mo oloa e pei o keke masina, lauti ma mea fa'amanatu. O pusa ta'itasi e 260 mm le lautele, 260 mm le loloto ma le 140 mm le maualuga. O fausaga fou o afifiga e fa'aleleia ai le puipuiga i le taimi o felauaiga, ma o lo'o fa'aaogaina mea faufale e gafataulimaina.
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Colorful Zhangzhou Afifiga o Oloa Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Colorful Zhangzhou Afifiga o Oloa Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Colorful Zhangzhou Afifiga o Oloa Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Press Kit
- Unique Properties
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- Dimensions & Packaging
- Width 260 mm x Depth 260 mm x Height 140 mm
- Tags
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- Production Technology
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- Design Challenge
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- Research
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- Inspiration
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- Project Duration
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- Operation Flow
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- Image Credits
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
