Hong Lou Meng Dream Ten Afifiga o Liquor e Chuan Zhang

O le mamanu Hong Lou Meng Dream Ten Afifiga o Liquor e Chuan Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2025

Hong Lou Meng Dream Ten Afifiga o Liquor

na mamanuina e Chuan Zhang

Tagata Fa'atau: Chuan Zhang

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

10,036

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #164550

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Hong Lou Meng Dream Ten Afifiga o Liquor

O le Hong Lou Meng Dream Ten o se mamanu afifiga mamalu mo le baijiu, o se ava malosi masani a Saina. O le foliga o le fagu e mulimuli i le laina o le taualuga o le Grand View Garden, o se nofoaga mai le tusi masani o Dream of the Red Chamber. O mamanu o lau o le plantain ua faatulagaina siosiomia i le fagu i faavae eseese, e faamanatu mai ai peleue gaugau. O le fagu e faia i le omea lelei ma faamaeaina i le galuega lima o le cloisonne enamel, o se faiva masani a Saina. O lanu fesuisuiai e faamanino ai le foliga o le mamanu. O le foliga e lagolagoina ai le faigofie ona uu ma tatala, ma o lipoti manino e tuuina mai ai faamatalaga o le oloa.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Hong Lou Meng Dream Ten Afifiga o Liquor, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Hong Lou Meng Dream Ten Afifiga o Liquor e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Hong Lou Meng Dream Ten Afifiga o Liquor ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Fua & Fa'apipi'i: 150*300*115mm
Fa'ailoga: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Tekonolosi Gaosiga: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Lu'itau o le Mamanu: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Su'esu'ega: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Fa'aosofia: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Umi o le Poloketi: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Fa'agasologa o Galuega: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Sui o le 'Au: Chuan Zhang