Hagata Farm Pickles Afifiina e Kikumi Yoshida

O le mamanu Hagata Farm Pickles Afifiina e Kikumi Yoshida o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2025

Hagata Farm Pickles Afifiina

na mamanuina e Kikumi Yoshida

Tagata Fa'atau: Hagata Farm

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

12,994

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #164705

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Hagata Farm Pickles Afifiina

Ina ia fa'aalia le uiga o le tagata o lo'o faia le talosaga, o lo'o aofia ai i le fa'ailoga le lima o le tagata ma fatu o le daikon radish e fai ma fa'ailoga. O le pepa lanu meamata i luga o le ta'ape e fa'atusalia ai se lau o le daikon. O lanu ma le malosi o le fualaau e fa'aalia e ala i mamanu tu'i vaivai e fa'ailoa ai le tino ma le loloto. Ina ia fa'amamafaina le pa'epa'e o le daikon, na fa'aitiitia le fa'ata'ita'iga o le fa'ailoga. O le pepa lanu meamata o lo'o ufiufiina ai le ta'ape e fai fo'i ma afifiina ma se tusi fa'afetai ua lolomiina i le itu tua, ma fa'amalosia ai le feso'ota'iga i le va o le oloa ma le tagata fa'atau.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Hagata Farm Pickles Afifiina, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Hagata Farm Pickles Afifiina e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Hagata Farm Pickles Afifiina ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Fua & Fa'apipi'i: Width 80 mm,Depth 80 mm,Height 75 mm
Fa'ailoga: Package design , pickles , farmers , Japanese food
Tekonolosi Gaosiga: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Lu'itau o le Mamanu: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Su'esu'ega: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Fa'aosofia: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Umi o le Poloketi: The project started in 2022 in Niihama City, Ehime Prefecture.
Fa'agasologa o Galuega: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Fa'aaloaloga o Ata: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao