Chillwild Spring Galuega Autu: Pusa Afifi mo Vaila'au Fa'ale-natura by Zilian Li - Ambiwishes

Chillwild Spring Galuega Autu: Pusa Afifi mo Vaila'au Fa'ale-natura by Zilian Li - Ambiwishes is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2025

Chillwild Spring Galuega Autu: Pusa Afifi mo Vaila'au Fa'ale-natura

by Zilian Li - Ambiwishes

Client: ChillWild

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #164763

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chillwild Spring Galuega Autu: Pusa Afifi mo Vaila'au Fa'ale-natura

Tusitusiga o le Tusi: O le Chillwild Spring o se pusa afifi o vaila'au fa'ale-natura ua mamanuina mo faiga masani o le soifua maloloina i aso taitasi. O le pusa e iai 16 taga vaila'au ta'itasi ua fa'amaufaina eseese mo le tapena e tasi, ma le ipu omea ua faia lima e foliga i se so'oga ofe. O le pusa i fafo e faʻaaogaina ai se faailoga ua taia i le 3D pale efuefu ma se faʻailoga maualalo ua faʻamamafaina, ma o suiga o le malamalama ma ata e faʻamanatu mai ai laulaau o loʻo gaoioi. O mea uma o loʻo faʻaaogaina e leai se palasitika, e aofia ai pepa toe faʻaaogaina ma taga lauti mai alava sana faʻavae laau. O le vali lanu meamata o loʻo suia i luga o le ipu e faʻaalia ai le ofe o loʻo ola aʻe. O le mamanu o loʻo faʻafesoʻotaʻia ai mataupu faavae masani o vaila'au faʻa-Saina ma le olaga faaonaponei o taulaga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Chillwild Spring Galuega Autu: Pusa Afifi mo Vaila'au Fa'ale-natura, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Chillwild Spring Galuega Autu: Pusa Afifi mo Vaila'au Fa'ale-natura e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Chillwild Spring Galuega Autu: Pusa Afifi mo Vaila'au Fa'ale-natura e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chillwild reimagines herbal wellness by integrating traditional Chinese medicinal principles with modern lifestyles. Rooted in the philosophy of food as medicine, it offers a convenient yet culturally rich experience. The minimalist packaging features dynamic light and shadow patterns that evoke a sense of nature and calm. All materials are plastic free and FSC certified. A bamboo-joint ceramic cup, symbolizing seasonal renewal, adds a poetic touch to everyday wellness rituals.
Dimensions & Packaging: Outer packaging dimensions: Width 332 mm x Depth 100 mm x Height 80 mm. The box contains 16 individually sealed herbal sachets and one handcrafted ceramic cup. Each sachet is single serve, vacuum sealed, and placed in an inner paper drawer tray for protection and organized presentation. All materials are biodegradable and plastic free.
Tags: Sustainable Packaging, Bamboo Joint Cup, Ceramic Material, Dynamic Light and Shadow, 3D Green Foil Process, Gradient Green Glaze, Herbal Wellness, Spring Awakening, Plastic Free, Eastern Aesthetics
Production Technology: The packaging uses recyclable paper, biodegradable materials, and plant based corn fiber tea bags to ensure a plastic free solution. A 3D foil stamped logo forms a subtle embossed texture that interacts with light. The bamboo joint cup is produced with traditional ceramic methods and modern glaze techniques, using a gradient green glaze that diffuses upward to resemble the natural growth of spring bamboo.
Design Challenge: The challenge was to merge aesthetics with the brand wellness philosophy, making the packaging both visually appealing and meaningful. A minimalist approach integrates natural elements such as tree shadows and bamboo motifs to create an open and balanced feel. A soft color palette and light interactions enhance the design, capturing Eastern aesthetics and the essence of renewal.
Research: The research began with interviews and surveys targeting young urban professionals, revealing common issues such as fatigue, insomnia, and anxiety. These insights informed the formulation of herbal blends using principles from traditional Chinese medicine, guided by the philosophy of food as medicine. The design integrates elements like bamboo, garden shadow play, and seasonal symbolism to reflect cultural roots while addressing modern wellness needs.
Inspiration: Inspired by the renewal of spring, the resilience of bamboo, and the balance found in traditional tea culture, this design translates natural elements into a contemporary visual language. Light and shadow effects mimic the shifting qualities of spring sunlight, while the gradient green glaze reflects the energy of growing bamboo. The minimalist aesthetic and the brand signature greater than symbol express growth, harmony, and mindful living.
Project Duration: Design of the project began in October 2024 and be completed in December 2024.
Operation Flow: The outer box opens like a gift, revealing individually sealed herbal packs arranged in orderly rows, inviting a sense of calm and ritual. As light hits the textured surface, shifting shadows mimic leaves in motion, creating a dynamic visual experience. The greater than symbol on the box guides the eye forward, subtly suggesting progress and wellbeing. Each element encourages users to slow down, reconnect with nature, and embrace wellness with intention.
Patents: Copyright belong to Nichousha Shanghai Health Technology Co., Ltd., ChillWild Lichun Limited Edition, 2024.
Team Members: Branding: Zilian Li
Creative: Yuzhou Wu
Materials: Xiaoyu Lu
Ceramics: Qin Zi
Image Credits: Copyright belong to Ambiwishes Technology