Vegetable Cooking Oil Afifiga o Suau'u Kuka by Jeff Wu

Vegetable Cooking Oil Afifiga o Suau'u Kuka by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2025

Vegetable Cooking Oil Afifiga o Suau'u Kuka

by Jeff Wu

A' Design Award Uʻamea Winner in Afifi Category

11,499

Verified Award Winner

Verify Award Status for #165336

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vegetable Cooking Oil Afifiga o Suau'u Kuka

O le Suau'u Kuka Fualaau Faisua o se mamanu afifiga mo le suau'u fualaau faisua e 'ai. O le atigipusa o se pusa pepa e faia mai i mea e maualalo le carbon ma mea e mafai ona toe fa'aaogaina. O le mea e faia ai e fa'atumauina le fou o le suau'u ma fesoasoani e puipuia le lelei o le oa. E mama le pusa ma e le faigofie ona gau, lea e fa'aitiitia ai le mamafa a'o feaveaʻi. O le foliga fa'atafafa e fa'afaigofie ai le fa'aputuina i le taimi o le teuina ma le feaveaʻi. O laulaau lanumeamata ma le oa e fa'atupu ai se fa'ailoga infinity i luma. O le vaega o le igoa o le oa e fa'aogaina ai se fa'atulagaga manino ina ia faigofie ona faitau fa'amatalaga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Vegetable Cooking Oil Afifiga o Suau'u Kuka, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Vegetable Cooking Oil Afifiga o Suau'u Kuka e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Vegetable Cooking Oil Afifiga o Suau'u Kuka ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. Packaging materials are low-carbon, environmentally friendly and recyclable.
2. New materials perform well in keeping food fresh, ensuring product quality to a greater extent.
3. Lightweight and unbreakable transportation characteristics: The material is light and reduces the transportation burden.
4. Packaging design for easy stacking: The square packaging shape makes it more convenient for storage and transportation.
5. Carton packaging is completely different from traditional oil bottles,
Dimensions & Packaging: Width 70mm x Depth 70mm x Height 230mm
Tags: Low carbon and environmentally friendly packaging, vegetable edible oil
Production Technology: Paper box
Design Challenge: The biggest challenge of this project is to choose suitable packaging materials and how to embody the concept of low-carbon and environmental protection from a design perspective.
Research: The project adopts the concept of low-carbon and environmental protection, so we started with the selection of packaging materials. Through experiments, we believe that this paper box form is very suitable for the project concept. The new paper box oil material has the following advantages:
Low carbon, environmentally friendly and recyclable; Superior preservation effect; Lightweight and non fragile transportation characteristics; Easy to stack packaging design; Through innovative design and materials, our vegetable edible oil packaging not only stands out visually, but also seeks novelty and change in functionality.
Inspiration: The packaging design is adopted, highlighting the concept of "lightness". The green leaves and products in the picture form an infinity symbol "♾", symbolizing the low-carbon and environmentally friendly concept of the product. The overall design is light and natural, the packaging itself is easy to carry and use, and the material can be recycled well. The product name area adopts a functional design language to make the information easy to identify.
Project Duration: The project started in July 2013, with a design cycle of one month. After completion, the finished product will be launched in September
Team Members: Creative Director: Jeff Wu . Juan ying Zheng
Graphic Design: qion Wu