Apamemea Afifi · 2025
Panpan Pusa Meaalofa
by Wu Yao
- A' Design Award Apamemea 2025 in Afifi
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 12,676
- Verification code ADBFA9D34D · Verify this award
Colors
About Panpan Pusa Meaalofa
O le Panpan o se pusa meaalofa fa'atapula'aina lona lomiga na mamanuina e uu ai oloa fa'ailoga ma meaalofa filifilia. O le foliga i fafo e maua mai i pusa mea'ai anamua a Saina, a'o le teuteuga e mulimuli i le sitaili Chinoiserie sa lauiloa i Europa i le seneturi lona 18. O maota mataʻina o Saina ma Farani ua tuufaatasia ma le uiga o le fa'ailoga i ata na fa'apipi'i i le vevela. O le pusa e faia i le pepa malō, faatasi ai ma laupepa u'amea i luma ma tua. O mamanu saito i itu ma mamanu 'ofe i totonu ua tā gaugau i pepa auro. O le ufi e liliu e taofimau e mageta ina ia tapuni lelei.
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Panpan Pusa Meaalofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Panpan Pusa Meaalofa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Panpan Pusa Meaalofa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Press Kit
- Unique Properties
- This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
- Dimensions & Packaging
- 105mm x 245mm x 335mm
- Tags
- Panpan, Packaging Design, Limited, Gift Box
- Production Technology
- The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
- Design Challenge
- As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
- Research
- This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
- Inspiration
- The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
- Project Duration
- The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
- Operation Flow
- The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
