Shahi Gulab Afifiaga o le Liqueur by Dheeraj Bangur

Shahi Gulab Afifiaga o le Liqueur by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2025 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2025

Shahi Gulab Afifiaga o le Liqueur

by Dheeraj Bangur

Client: Brandsthan

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #165955

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shahi Gulab Afifiaga o le Liqueur

O le mamanu o le Maharani Mahansar Vintage Edition Shahi Gulab e fa'atino ai le soofaatasi o aganuu ma fa'atufugaga, e ala i le tupuga o Rajasthan ma le taua fa'ale-aganuu o fa'ato'aga rosa. O le afifiaga o lo'o iai se ata talita tuai ma lanu uliuli, mumu, ma auro ua filifilia ma le popoto, e fa'ailoga ai le maualuga e tumau. O le fagu tuai e pu'e ai le mana'o fa'asolopito o le itumalo, ma fa'aleleia ai lona matagofie va'aia ma le manaia i le tago. O lenei foafoaga e fa'amamafa ai le so'otaga i le natura ma le fa'aaloalo i tomai faigaluega, ma avea ai ma se fa'aopoopoga tāua i so'o se aoina.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Shahi Gulab Afifiaga o le Liqueur, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Shahi Gulab Afifiaga o le Liqueur e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Shahi Gulab Afifiaga o le Liqueur e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Maharani Mahansar Vintage Edition Shahi Gulab is an exquisite creation crafted with the essence of fresh Rosa Damascena, one of the world's most precious rose varieties. This luxurious blend celebrates the regal heritage of Rajasthan, offering a smooth, aromatic profile with the floral richness of handpicked roses. Presented in an elegant vintage bottle, it embodies timeless artistry and sophistication, making it a cherished choice for connoisseurs and collectors alike.
Dimensions & Packaging: Box Size is 140 mm x 65 mm x 240 mm. The Bottle measures 145 mm x 65 mm x 235 mm and The Label Size is meticulously crafted at 105 mm x 1 mm x 120 mm.
Tags: Maharani Mahansar, Shahi Gulab, Rajasthan, Vintage, Heritage, Liqueur, Liquor, Royal, Rajputana
Production Technology: The packaging and bottle design blends a vintage aesthetic with fresh colors and bold typography to maintain a balanced, appealing look. The label features thick textured paper with embossing, gold foiling, and UV printing on the embossed areas for a refined finish. The box is crafted from matte thick sheets for strength and premium print quality, incorporating gold foiling and embossing to complement the label's design. These techniques enhance the product's elegance and durability.
Design Challenge: The challenge was balancing Mahansar Fort's heritage with modern appeal, requiring in-depth research and precise representation. Externally, sourcing textured paper and aligning embossing, gold foiling, and UV printing with the design vision while staying within budget was complex. Overcoming these hurdles involved iterative prototyping, collaborating with artisans, and refining production methods to achieve a seamless blend of tradition and contemporary design.
Research: The design research explored blending vintage Rajasthani aesthetics with modern functionality, inspired by Mahansar Fort's heritage. It involved studying traditional motifs, architectural details, and local craftsmanship through sketches, digital rendering, and field visits. Key findings emphasized balancing intricate details like shield motifs and gold foiling with usability. This approach enriched the design, aligning with consumer expectations and celebrating regional aesthetics in contemporary packaging.
Inspiration: The packaging design for Maharani Mahansar Vintage Edition Shahi Gulab is inspired by the lush rose farms of Pushkar, symbolizing purity and tradition. The vintage shield element, adorned with a regal combination of black, red, and gold, reflects the elegance and strength of Rajasthan's royal lineage. This design blends the timeless charm of heritage with the natural beauty of Rosa Damascena, creating a visual narrative that resonates with luxury and cultural pride.
Project Duration: The project started in January 2024 in Jaipur and finished in March 2024 In Jaipur
Operation Flow: The packaging includes a standard box with a top panel that opens via an upper tuck, ensuring easy access while maintaining durability. The bottle features a rounded plastic tearable strip for secure sealing, which can be removed to open the cap by simple rotation, offering a user-friendly and reliable experience.