Grandpa Gui Afafina o le Ti by Jinxin Liu

Grandpa Gui Afafina o le Ti by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2025

Grandpa Gui Afafina o le Ti

by Jinxin Liu

Client: Grandpa Gui

A' Design Award Apamemea Winner in Afifi Category

12,281

Verified Award Winner

Verify Award Status for #166449

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grandpa Gui Afafina o le Ti

O Grandpa Gui o se mamanu afafina ti na faia mo se ituaiga ti vaila'au. O le afafina ua faia i pepa fa'apitoa matte, lolomi i lanu Pantone ma fa'ai'uina i le fa'ailoga maupu'epu'e. O ata fa'ata'ita'i o vaila'au ma fugala'au o lo'o iai i totonu o le ti o lo'o fa'aalia i luga o le fogafale. O se seti o lanu mama e atagia ai le uiga mama o le oloa. O le fausaga ua fa'aleleia le pusa va'alele masani ma tu'ufa'atasia i se fa'ata'ita'iga fa'a-Saina fa'aleaganu'u o le manumanu ta'amilo. O le auala o le manumanu ta'amilo e fa'atumauina ai le maualalo o tau o le gaosiga ma tu'uina atu i le afafina se foliga tu'ese ma iloga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Grandpa Gui Afafina o le Ti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Grandpa Gui Afafina o le Ti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Grandpa Gui Afafina o le Ti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensions & Packaging: Width 270 mm x Depth 100 mm x Height 95 mm
Tags: Packaging, Tea, Chinese Culture, Women, Herbs
Production Technology: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Design Challenge: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Research: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiration: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Project Duration: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Operation Flow: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Team Members: Designer: Jinxin Liu
Image Credits: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu