Kanade Japanese Galuega Autu: Afifiga by Yuko Takagi

Kanade Japanese Galuega Autu: Afifiga by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2025

Kanade Japanese Galuega Autu: Afifiga

by Yuko Takagi

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #167834

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanade Japanese Galuega Autu: Afifiga

Tusitusiga o le Tusi: O le mamanu afifiga mo Kanade, o se vai'ava fai'aiga Iapani lelei tele, e maua mai i uiga fa'aleaganu'u masani e ata mai ai le tofo fa'alelei ma le natura o le oloa. Fa'aosofia i le manatu o le lotogatasi, e fa'aaogaina e le mamanu se pepa washi fa'apitoa ma alava iila, ma faia ai se eseesega i le va o le matte ma le iila lēmū mo se lagona pa'i, fai'aiga lima. O ata vaitusi ma le tusilima kalikalafi e fa'aleleia atili ai le fa'aaliga ua fai i lima, a'o se ituaiga mataitusi fa'apitoa e fa'aopoopo ai se fa'asinomaga fa'aonaponei ae mau i le aganu'u. O le taunu'uga o se afifiga e feso'ota'i ai le tu masani ma lagona fa'aonaponei mo se fiafia fa'avaomalo.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Kanade Japanese Galuega Autu: Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Kanade Japanese Galuega Autu: Afifiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Kanade Japanese Galuega Autu: Afifiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging: 700ml
Tags: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration: 1 year, Tokyo
Operation Flow: Consumed neat, on the rocks, or in cocktails.
Patents: Yuko Takagi
Image Credits: Yuko Takagi