Alu sa'o i le anotusi
Kanade Japanese Galuega Autu: Afifiga e Yuko Takagi

O le mamanu Kanade Japanese Galuega Autu: Afifiga e Yuko Takagi o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.


ArioAfifi· 2025

Kanade Japanese Galuega Autu: Afifiga

na mamanuina e Yuko Takagi

Manumalo o le A' Design Award Ario i le Vaega Afifi

25,555

Lanu

Le Mamanu

E Uiga ia Kanade Japanese Galuega Autu: Afifiga

Tusitusiga o le Tusi: O le mamanu afifiga mo Kanade, o se vai'ava fai'aiga Iapani lelei tele, e maua mai i uiga fa'aleaganu'u masani e ata mai ai le tofo fa'alelei ma le natura o le oloa. Fa'aosofia i le manatu o le lotogatasi, e fa'aaogaina e le mamanu se pepa washi fa'apitoa ma alava iila, ma faia ai se eseesega i le va o le matte ma le iila lēmū mo se lagona pa'i, fai'aiga lima. O ata vaitusi ma le tusilima kalikalafi e fa'aleleia atili ai le fa'aaliga ua fai i lima, a'o se ituaiga mataitusi fa'apitoa e fa'aopoopo ai se fa'asinomaga fa'aonaponei ae mau i le aganu'u. O le taunu'uga o se afifiga e feso'ota'i ai le tu masani ma lagona fa'aonaponei mo se fiafia fa'avaomalo.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Kanade Japanese Galuega Autu: Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Kanade Japanese Galuega Autu: Afifiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Kanade Japanese Galuega Autu: Afifiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Fua & Fa'apipi'i
700ml
Fa'ailoga
#packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Tekonolosi Gaosiga
The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Lu'itau o le Mamanu
Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Su'esu'ega
We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Fa'aosofia
The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Umi o le Poloketi
1 year, Tokyo
Fa'agasologa o Galuega
Consumed neat, on the rocks, or in cocktails.
Pateni
Yuko Takagi
Fa'aaloaloga o Ata
Yuko Takagi

Lagolago Tau Tupe

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Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga