Elivity Afifi Mea Fa'amalosi by Angela Spindler

Elivity Afifi Mea Fa'amalosi by Angela Spindler is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2025

Elivity Afifi Mea Fa'amalosi

by Angela Spindler

Client: Depot

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #167903

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Elivity Afifi Mea Fa'amalosi

Na tu'uina atu ia Depot le galuega e fai se mamanu afifi mo mea fa'amalosi e fa'aalia ai le tulaga fa'aonaponei o lenei oloa fa'afouina e lagolago i sela. O le fofo o lenei mamanu afifi ua toe fa'auigaina le soifua maloloina o se mea malosi ma pupula. Ua mavae aso na va'ai ai i le soifua maloloina ma le soifua lelei o mea tumau; ae o lea, tatou te taliaina se lumanai e leai ai ni tapula'a o le malosi o le ola. O le afifi e fa'aalia ai le malosi ma le a'afiaga, ma e alu ese mai tu masani e ala i ona lanu malolosi ma fa'atusa fa'akalafi o foliga o sela. Fa'atasi ai ma lona tulaga malosi i luga o fata faleoloa ma lona manaia fa'apitoa, o lenei mamanu afifi e mautinoa ai e maua e le oloa le gauai tele.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Elivity Afifi Mea Fa'amalosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Elivity Afifi Mea Fa'amalosi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Elivity Afifi Mea Fa'amalosi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We were tasked to create supplement packaging design to embody the cutting-edge nature of this groundbreaking cellular support product.
Dimensions & Packaging: The boxes have modular considerations and are designed specifically to meet the retailer environment, maximising visibility on the shelf while ensuring a full suite of products is visible in the limited allocation.
Tags: Packaging Design, Supplemnt Packaging Design, Branding & Packaging Design, Supplement Packaging Design, Branding & Packaging Design, Vitamin Packaging Design, Wellness Packaging Design, Longevity Packaging Design
Production Technology: The Cartons are printed using x2 unique spot colours per variant with spot UV varnish.
Design Challenge: There were no real barriers to the creative process, the only constraint was a production timeline.
Research: The design system for this supplement range is rooted in cellular structures, reflecting the product’s core function—supporting cell longevity. Inspired by the microscopic world, the visual identity is both precise and organic, capturing the essence of scientific innovation in a way that feels dynamic and modern.

To break away from the sea of white that dominates the supplement category, we introduced a bold, bright colour palette. This injection of vibrancy signals vitality, reinforcing the brand’s promise of energy and renewal. The colours are carefully selected to create impact while maintaining clarity, ensuring strong shelf presence and easy differentiation across SKUs.

Typography plays a crucial role in the design, balancing structure with clarity. A compact, linear type system was developed to guide the eye effortlessly across key information. The result is a visual hierarchy that is clear, modern, and highly legible—ensuring that product benefits and details are easily digestible at a glance.

To further streamline communication, we developed a suite of graphic symbols that act as a visual shorthand for product benefits. These icons distil complex health claims into simple, intuitive markers, allowing consumers to quickly understand the function of each supplement. The interplay of structured typography, vibrant colour, and graphic symbols creates a system that is both strong and simple—an approach that stands out in the category while reinforcing the brand’s scientific yet accessible positioning.
Inspiration: In a world where ageing was once viewed as a risk, elivity transforms it into an opportunity for a dynamic celebration of life.

Our packaging design solution redefines health as dynamic and vibrant. Gone are the days of viewing health and wellness as static; instead, we welcome a future where vitality knows no limits. Our sustainable packaging commands energy and impact, departing from convention with its bold colour scheme and graphic representations of cellular forms.
Project Duration: 6 months, Sydney Australia
Team Members: Angela Spindler - Designer/Creative Director