Coffee Wave Taga Kofi e ABC Design Communication

O le mamanu Coffee Wave Taga Kofi e ABC Design Communication o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2025

Coffee Wave Taga Kofi

na mamanuina e ABC Design Communication

Tagata Fa'atau: Kyma Coffee Grinder’s

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

16,054

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #168188

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Coffee Wave Taga Kofi

O le afifioga o le kofi galue fa'apipi'i Coffee Wave o lo'o fa'aalia ai se mamanu e tosina mai ai le mata, aemaise lava i au maimoa talavou. O lo'o a'afia e manatu fa'alenatura fa'atatau, ma fa'atasi ai elemene uliuli ma pa'epa'e ma auala fa'apoloka lanu malosi e fa'atūina ai se fa'atulagaga va'aia tulaga ese. O le tu'ufa'atasiga o eseesega ma fa'amaoniga olaola e maua ai e le afifioga se lagona malosi, ma fa'afiafia atili ai i le va'ai. O lenei auala fa'ata'ita'i o lo'o taumafai e fa'atūina se feso'ota'iga ma tagata fa'atau, fa'aofoofoina i latou e su'esu'e le fa'ailoga ma lona fa'asinomaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Coffee Wave Taga Kofi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Coffee Wave Taga Kofi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Coffee Wave Taga Kofi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Fua & Fa'apipi'i: Width 98mm x Depth 60mm x Height 180mm
Fa'ailoga: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Tekonolosi Gaosiga: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Lu'itau o le Mamanu: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Su'esu'ega: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Fa'aosofia: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Umi o le Poloketi: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Fa'agasologa o Galuega: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Sui o le 'Au: Kornilios Nikolaidis, Andromachi Kakava