Syha Afifiaga Pa'u Fa'amama by Angela Spindler

Syha Afifiaga Pa'u Fa'amama by Angela Spindler is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2025

Syha Afifiaga Pa'u Fa'amama

by Angela Spindler

Client: Depot

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #169923

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Syha Afifiaga Pa'u Fa'amama

E taliaina e le fa'ailoga fou a Syha le mana filemu o le masina, o se fa'ailoga na lalaga i totonu o seneturi o tala fa'asolopito, le fafine, ma suiga fou. Ona a'a i ta'amilosaga fa'alenatura o lo'o fa'atulagaina ai o tatou olaga, o le masina e atagia ai fa'avae autu a le pisinisi: fa'amalosia, mafaufauina, ma suiga. O vaega mafolafola o le masina e galu i le mamanu o afifiaga, o se fa'ailoga i le oso ma le pa'u o le natura ma fati o le tausiga o le tino. O lenei mamanu tu'ufa'atasi e fa'amautu ai le laina o oloa i se gagana va'aia tutusa, fa'afeso'ota'i lelei oloa ta'itasi, ma fa'amalosia le tuu'ula'iga o Syha i le gafatia ma le lalelei mafaufau.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Syha Afifiaga Pa'u Fa'amama, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Syha Afifiaga Pa'u Fa'amama e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Syha Afifiaga Pa'u Fa'amama o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating Nature, Sustainability, and Self-Care.

We were invited to refresh the identity and packaging
for Syha, a menstrual wellness brand committed to easing
the discomfort of periods with plant-based products. The
original packaging did not effectively resonate with
women; it was overly industrial and lacked the empathy
needed to speak to the needs and experiences of the
modern consumer.
Dimensions & Packaging: The packaging is printed on an uncoated box board using spot colours, blind embossed and finished with an all-over aqueous varnish.
Tags: Packaging Design, Sanitary Pad Packaging Design, Branding & Packaging Design, Wellness Packaging, Beauty Packaging, Branding & Packaging Design, Hygiene Product Packaging Designs, Creative Sanitary Pad Packaging Designs
Production Technology: Inspired by the richness of Western Australia’s terrain, we chose a colour palette that reflects both the serenity of nature and its fiery strength. This blend not only enhances the visual identity but also aligns with the product's purpose and function, offering a balance that feels soothing and energizing—just like the brand itself.

To further elevate the packaging we integrated subtle finishes such as blind embossing and a flat matte finish. The blind embossing technique subtly draws attention to key elements of the design without overwhelming the visual narrative, offering a tactile yet refined experience that reflects the brand’s authenticity and care.
Design Challenge: There were no particular challenges, other than having it printed offshore.
Research: The overall identity celebrates the harmony between nature, sustainability, and self-care, empowering Syha’s customers to move through life’s rhythms with confidence and ease. Every design element, from the colour palette to the tactile details, reflects Syha’s deep commitment to wellness, sustainability, and the natural cycles of life. The refreshed branding and packaging serve as a reminder to embrace the journey of life, honouring both the personal and universal rhythms that define us.

Depot's collaboration with Syha embodies our belief that branding is not just about visual design—it’s about creating a powerful, meaningful connection with the consumer. Through thoughtful design and a deep understanding of Syha’s mission, we’ve helped them connect with women on a more personal, empathetic level.
Inspiration: In developing Syha’s refreshed branding, Depot drew upon the timeless symbolism of the moon—a symbol that has long been associated with the cycles of women’s lives. The moon represents empowerment, reflection, and renewal, which makes it the perfect central motif for Syha’s identity. The moon’s subtle phases are integrated throughout the packaging, mirroring the natural rhythms of life and honouring cycles of change and renewal.
Project Duration: The project started in December 2023, was finalised and launched in September 2024, Australia
Team Members: Creative Director: Angela Spindler