Kolompeh Galuega Autū: Afifiga o Kuki e Sajad Izadi

O le mamanu Kolompeh Galuega Autū: Afifiga o Kuki e Sajad Izadi o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2025

Kolompeh Galuega Autū: Afifiga o Kuki

na mamanuina e Sajad Izadi

Tagata Fa'atau: Reza Sweets and Nuts

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

12,400

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #170085

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Kolompeh Galuega Autū: Afifiga o Kuki

Tusitusiga o le Tusi: O Kolompeh o se mamanu afifiga mo kuki masani a Kerman e faʻatumuina i suamalie tita ma faʻasuamalieina i sua vine. O le pusa e faia i pepa mafiafia (cardboard) ua ufiufi i mea e faʻavaeina i vai ina ia tumau ai le afifiga e leaga ai le siʻosiʻomaga. O ata faʻataʻitaʻiga e ufiufi ai luga o le pusa, e faʻaalia ai tagata na faʻaosofia mai tuaa o Kerman, e umi latou selela ma laei e teuteuina i mamanu Peresia. O lanu auro ma lanu vivid e faʻaalia ai le maualuga o le lelei, ma o lanu taʻitasi e faʻasino i se tofo faʻapitoa. O kuki ia ua faʻatulagaina i totonu o le pusa i luga o pepa faʻapipiʻi mea taumafa (wax paper). O le mamanu lenei e fesoʻotaʻi ai measina faʻale-atunuʻu ma le maketi faʻaonaponei.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Kolompeh Galuega Autū: Afifiga o Kuki, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Kolompeh Galuega Autū: Afifiga o Kuki e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Kolompeh Galuega Autū: Afifiga o Kuki e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Fua & Fa'apipi'i: Width:224mm Depth:55mm Height:224mm
Fa'ailoga: Packaging design, Sweets , Design, Graphic Design, Illustration
Tekonolosi Gaosiga: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Lu'itau o le Mamanu: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Su'esu'ega: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Fa'aosofia: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Umi o le Poloketi: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Fa'agasologa o Galuega: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Sui o le 'Au: Graphic Designer: Sajad Izadi
Fa'aaloaloga o Ata: Graphic Designer: Sajad Izadi