Mazuque Comfort Ata Fa'aola 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 A' Design Award Ario in Mamanu Ata Tifaga Competition Category.
ArioAta Tifaga· 2025
Mazuque Comfort Ata Fa'aola 3D
Client: Morgan Studio
A' Design Award Ario Winner in Ata Tifaga Category
Verified Award Winner
Verify Award Status for #170105The Design
About Mazuque Comfort Ata Fa'aola 3D
Na faia le poloketi e fa'aalia ai uiga uma o le oloa i se auala fa'atufugaga. E fa'amatalaina ae le fa'anaunauvale. O le fa'amoemoe ia fa'aalia ai le filemu ma le faigofie o le oloa. O le ata fa'atufugaga na fa'ata'ita'iina i ata taulima ma galuega masani, e iai lona feso'ota'iga loloto ma le au maimoa. O le fa'aaogaina o fa'ata'ita'iga mai galuega sili o ata taulima, o se fa'ailoga lea o le fa'aaloalo i tu ma aga, ae a'o su'esu'eina fo'i auala fou.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Mazuque Comfort Ata Fa'aola 3D, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Mazuque Comfort Ata Fa'aola 3D e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mazuque Comfort Ata Fa'aola 3D o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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