Zhuangyuanxiaoha Afifi Meaalofa mo Fuāua by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Apamemea in Mamanu Afifi Competition Category.
ApamemeaAfifi· 2025
Zhuangyuanxiaoha Afifi Meaalofa mo Fuāua
Client: Zhuangyuanxiaoha
A' Design Award Apamemea Winner in Afifi Category
- 12,097
- Verified Award Winner
- Verify Award Status for #170675
The Design
About Zhuangyuanxiaoha Afifi Meaalofa mo Fuāua
O Zhuangyuanxiaoha o se afifi meaalofa na mamanuina mo fuāua. O le lanu piniki mumu (purple) o loo faaaogaina e fai ma lanu autū o le atigipusa meaalofa. O le lanu piniki mumu o le lanu na fiafia i ai tupu i aso ua mavae ma e faatusalia ai le tamaoaiga ma le mamalu. Ua faaopoopo i ai mamanu tupe e faaalia ai se uiga manuia ma le faamoemoe mo se olaga manuia. O le fausaga o le atigipusa e faigofie ma o lanu e pupula. E mafai ona gaugau le atigipusa, lea e faaitiitia ai tau o afifiga ma felauaiga ma faafaigofie ai foi mo tagata faatau ona teu lelei le atigipusa. O loo faaaogaina lolomiga lanu patino (spot colour printing), lolomiga UV, ma le faapipiiina vevela (hot stamping) i le gaosiga.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Zhuangyuanxiaoha Afifi Meaalofa mo Fuāua, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Zhuangyuanxiaoha Afifi Meaalofa mo Fuāua e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Zhuangyuanxiaoha Afifi Meaalofa mo Fuāua e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The nuts gift package uses purple as the main color of the gift box, purple has been the favourite colour of emperors since ancient times, symbolising wealth and splendour. They are often used to hope for a prosperous and promising life. It is matched with coin patterns to symbolize the auspicious meaning of the gift box.
- Dimensions & Packaging
- Gift Box Length 395mm x Width 108mm x Height 215mm
- Tags
- Branding, Packaging, Nuts, Purple
- Production Technology
- The printing technologies we use are spot color printing, UV printing and hot stamping process.
- Inspiration
- The overall structure of the box is simple and the colors are bright and colorful. The box adopts a foldable packaging box, which not only solves the cost of packaging and transportation, but also facilitates customers to store.
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Suzhou, China.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Qiaoyu He, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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