Yanghe Naked Bottle Liquor Teuteuga o Fagu Baijiu by Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Teuteuga o Fagu Baijiu by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2025

Yanghe Naked Bottle Liquor Teuteuga o Fagu Baijiu

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #170767

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Naked Bottle Liquor Teuteuga o Fagu Baijiu

O le Yanghe Naked Bottle Liquor o se mamanu teuteuga mo le baijiu, o se ava malosi faa-Saina ua faamamāina. O le fagu tioata manino e tuufaatasia ai le foliga masani o le fagu plum ma laina faigofie ma faaonaponei. O se fausaga e pei o seu o le 'oti i luga o le fagu e faasino atu i le mamanu masani o le 'oti a le faailoga tau pisinisi. O le pine apogaleveleve (butterfly label) o loo faatumauina ma faaleleia atili, faatasi ai ma laina faigofie ma se tuufaatasiga lanu taofiofi. O le lanu moana-lanumeamata o le fagu e matilatila ai i luga o fata faatau oloa. O le faamoemoe o le mamanu ia maua ai e le ava fagu faigofie se taua maualuga i le vaaiga o tagata ma se faasinomaga manino o le faailoga tau pisinisi. O le fua o le fagu e 76 i le 76 i le 257 milimita.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Yanghe Naked Bottle Liquor Teuteuga o Fagu Baijiu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Yanghe Naked Bottle Liquor Teuteuga o Fagu Baijiu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Yanghe Naked Bottle Liquor Teuteuga o Fagu Baijiu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensions & Packaging: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Research: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Project Duration: From November 2024 Nanjing, Jiangsu, China
Operation Flow: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Team Members: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Image Credits: Jiangsu Yanghe Distillery Co., Ltd