Cny Design For The Year Of The Snake Afifiga o le Susu e Mengniu Gaoke Fresh Dairy Products

O le mamanu Cny Design For The Year Of The Snake Afifiga o le Susu e Mengniu Gaoke Fresh Dairy Products o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2025

Cny Design For The Year Of The Snake Afifiga o le Susu

na mamanuina e Mengniu Gaoke Fresh Dairy Products

Tagata Fa'atau: Mengniu Gaoke Fresh Dairy Products

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #171317

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Cny Design For The Year Of The Snake Afifiga o le Susu

O le Cny Design For The Year Of The Snake o se pine afifiga susu e faatapulaaina lona lomiga na faia mo le Tausaga Saina o le Gata. O le pine ua faia i le mea faigaluega BOPP manino e lua ona vasega. O le vasega pito i luga o loo faaalia ai se mamanu faageometri o le gata e faatusaina ai le manuia. O se tulimanu tafatolu mumu ma lona pito ua sii i luga e mafai ai ona sae ese le vasega pito i luga, ma faaalia ai faamanuiaga natia i autu e pei o le alofa, tamaoaiga, galuega ma suega. O le gaoioiga o le saeina e liua ai le inuina o le susu fou i se tama'i sauniga faapitoa. O le faailoga vevela faapitonuu e faaopoopo ai le loloto vaaia i le mamanu.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Cny Design For The Year Of The Snake Afifiga o le Susu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Cny Design For The Year Of The Snake Afifiga o le Susu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Cny Design For The Year Of The Snake Afifiga o le Susu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Fua & Fa'apipi'i: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Fa'ailoga: Year of the snake, Zodiac, Milk, Packaging,Good luck
Tekonolosi Gaosiga: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Lu'itau o le Mamanu: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Su'esu'ega: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Fa'aosofia: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Umi o le Poloketi: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Fa'agasologa o Galuega: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Sui o le 'Au: Design Director: Li Huang
Designer:Shen Jia Ting
Fa'aaloaloga o Ata: Mengniu Gaoke Fresh Dairy Products