Parsirang Gaosia Fuāmoa e Mohsen Koofiani

O le mamanu Parsirang Gaosia Fuāmoa e Mohsen Koofiani o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2025

Parsirang Gaosia Fuāmoa

na mamanuina e Mohsen Koofiani

Tagata Fa'atau: Parsirang Eggs

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #171319

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Parsirang Gaosia Fuāmoa

I le potu fa'ata'ita'iga, sa fa'amoemoe le tagata fa'ata'ita'iga e fa'atūina se afifi e malosi lona fa'ailoga. Na ia ta'ia se ata o se moa fafine o tautau se fusi e fa'aalia ai le lagona o le nu'u i tua ma le mata'ina fou. O le lanu samasama na fa'atusalia ai pa'epa'e o fuāmoa ma le mafanafana o le taeao, ae o le lanu mūmū na fa'aopoopo ai le malosi ma le fa'amaoni. O le tusitusiga na malosi ma manino, e fa'amautinoa ai le tu'uina atu vave o fe'au. Ina ua mae'a le tele o itula o le fa'aleleia, e le'i na'o se afifi le fa'ata'ita'iga mulimuli; ae sa ta'uta'u mai ai se tala o se fa'atoāga i le nu'u i tua ma fuāmoa fou, ma fa'aalia ai le fa'atuatuaina ma le maualuga o le lelei i tagata fa'atau.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Parsirang Gaosia Fuāmoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Parsirang Gaosia Fuāmoa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Parsirang Gaosia Fuāmoa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Fua & Fa'apipi'i: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Fa'ailoga: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Tekonolosi Gaosiga: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Lu'itau o le Mamanu: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Su'esu'ega: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Fa'aosofia: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Umi o le Poloketi: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Fa'agasologa o Galuega: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Fa'aaloaloga o Ata: Creator, Illustration and Design: Mohsen Koofiani