Sui Li Afifiga o le Baijiu Saina e Zhejiang Firstdot

O le mamanu Sui Li Afifiga o le Baijiu Saina e Zhejiang Firstdot o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2025

Sui Li Afifiga o le Baijiu Saina

na mamanuina e Zhejiang Firstdot

Tagata Fa'atau: Anhui Golden Seed Winery Co., Ltd.

Manumalo o le A' Design Award Ario i le Vaega Afifi

21,619

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #172275

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sui Li Afifiga o le Baijiu Saina

O le Sui Li o se mamanu afifiga mo le baijiu Saina. O le fagu e faia i le tioata borosilicate maualuga, ua filifilia ona o lona manino ma le tetee atu i le pala, ina ia tumau ai le vaaia o le lanu o le ava malosi. O se pepa faailoga foliga fatu i le lanu auro e gaosia i le lolomiga fesiitai u'amea mo se aafiaga tolu-itu. O le mamanu o alāvai o le fatu i luga o le fagu e faaopoopo ai se uiga e lagona pe a paʻi i ai. O le pusa meaalofa e faaaogaina ai le pepa mafiafia siliva ma faatusa o vaitafe paepae ua lolomi i le screen printing, ma faamaeʻaina i le faagasologa UV. O le auro, uliuli ma le paepae e fausia ai se eseesega manino. O le ata o le fatu e faasino i le tuputupu aʻe ma le amataga faalenatura o le meainu.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Sui Li Afifiga o le Baijiu Saina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Sui Li Afifiga o le Baijiu Saina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Sui Li Afifiga o le Baijiu Saina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
Fua & Fa'apipi'i: 85*85*176
Fa'ailoga: Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
Tekonolosi Gaosiga: The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement.
Lu'itau o le Mamanu: To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
Su'esu'ega: The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
Fa'aosofia: The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
Umi o le Poloketi: The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
Fa'agasologa o Galuega: The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes.
Sui o le 'Au: Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou