Sergio Dalla Riva Afifiga o Kofe by Olha Takhtarova

Sergio Dalla Riva Afifiga o Kofe by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2025

Sergio Dalla Riva Afifiga o Kofe

by Olha Takhtarova

Client: Sot B&d

A' Design Award Uʻamea Winner in Afifi Category

13,837

Verified Award Winner

Verify Award Status for #172475

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sergio Dalla Riva Afifiga o Kofe

O le Sergio Dalla Riva o se mamanu afifiga mo se faasologa o oloa kofe, e aofia ai taga kofe olo, taga laiti, taga faapipii ma pusa kapisula. O se puipui uliuli matte e tuufaatasia ma tusitusiga auro ma vaega lanu tricolour Italia e faaalia ai talatuu ma le maualuga o le tulaga lelei. O vaega lanu e iloa ai ta'ita'iga eseese, a'o se siata o uiga o le tofo, se fua faatatau o le malosi o le tao, ma faatonuga mo le saunia o le kofe e lolomiina i le itu i tua. O taga e faia i mea mafiafia laminated, a'o pusa kapisula e faia i pepa mafiafia malo. O faiga lolomi offset, UV spot finishing, ma le auro hot foil stamping o loo faaaogaina.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Sergio Dalla Riva Afifiga o Kofe, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Sergio Dalla Riva Afifiga o Kofe e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Sergio Dalla Riva Afifiga o Kofe ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sergio Dalla Riva's coffee package design combines ageless Italian charm with contemporary sophistication. A matte black backdrop signifies quality and legacy; the Italian tricolor and gold typeface accentuate this. Blend-specific accents, and instructive material for coffee enthusiasts, the package is not only visually striking but also informative. Every component—from layout to font to picture—supports the premium nature and legacy of the brand.
Dimensions & Packaging: Coffee Bag: 120 mm x 60 mm x 230 mm
Pouch: 100 mm x 10 mm x 120 mm
Sachet: 80 mm x 5 mm x 100 mm
Box for Capsules: 120 mm x 45 mm x 125 mm
Tags: coffee, packaging, black, packaging design
Production Technology: To guarantee longevity and product safety, Sergio Dalla Riva's packaging is made of premium laminated flexible materials for pouches and stiff cardboard for capsule boxes. With a matte finish to reflect elegance, the design uses offset printing for clarity and vivid colour reproduction. While UV spot finishing increases visual contrast and tactile appeal, hot foil stamping in gold emphasises important features like the brand name and anniversary mark.
Design Challenge: The key difficulty was to honor Sergio Dalla Riva's legacy while catering to contemporary coffee consumers. The design had to reflect both heritage and creativity. We created a consistent identity that functions across several packaging kinds by balancing narrative with clarity. It emphasizes mix variations without compromising oneness. The design honors a 50-year legacy while looking forward by integrating visual elegance, pragmatic structure, and educational material.
Research: This design was created by us looking at consumer behaviour connected to luxury coffee items, color associations, and legibility across various print media. Studies verified that black and gold represent legacy and luxury. Another major emphasis was visual consistency across product formats. Based on consumer desire for product knowledge and traceability in contemporary specialty coffee markets, informational components including charts and origin information were included.
Inspiration: Inspired by Sergio Dalla Riva's 50-year tradition and strong ties to Italian coffee culture, the packaging Our goal was to design a contemporary visual homage to this legacy. Reflecting both grandeur and authenticity, drawing from classic Italian aesthetics, the use of multicolored components, elegant serif typeface, and black and gold accents. The design also features the title "Maestro del Caffè" and the founder's signature, which adds a narrative, personal touch.
Project Duration: Italy 2023
Operation Flow: Every packaging style—from ground coffee bags to capsules—was meant to strike a balance between form and use. While the material's structural strength guarantees freshness, the matte texture and color accents provide great shelf presence. A thorough taste profile chart, roast strength scale, and brewing instructions on the reverse help to make product selection interesting and easy.