Guanshan Galuega Muamua: Faailoga o Kamupani by Hong Jia Min

Guanshan Galuega Muamua: Faailoga o Kamupani by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2025

Guanshan Galuega Muamua: Faailoga o Kamupani

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guanshan Galuega Muamua: Faailoga o Kamupani

Tusitusiga o le Tusi: O Guanshan o se faailoga kamupani na faia mo se faleoloa lauti susu. O le mamanu e faaaoga ai mataitusi Saina e fai ma faavae, ma faafaaonapoia le fausaga o le tusitusiga masani a le au fai tusi (clerical script) a o tumau pea lona agaga faaleaganuu tuai. E maua mai lona a'ano i le matagofie o mea faitino a Sasa'e, o le faailoga e tuufaatasia ai ata o pea vali inisi (ink wash fans) ma mea faaaoga lauti. O le faataitaiga autu e faaali mai ai se pea ma se ipu lauti i se fuafuaga e felagolagomai ai, e fatuina ai se uiga faalua. O le vali inisi e faaalia ai le faavaa 'ofe o se pea lapotopoto masani, ae o le foliga o le ipu e maua mai i ipu lauti Jianzhan.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Guanshan Galuega Muamua: Faailoga o Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Guanshan Galuega Muamua: Faailoga o Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Guanshan Galuega Muamua: Faailoga o Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
Dimensions & Packaging: The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
Tags: Oriental, Creativity, Tea , Ink Painting, Chinese
Production Technology: The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
Inspiration: Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
Project Duration: Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
Operation Flow: Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
Patents: Copyrights belong to Hong Jia Min, 2024.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min