Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka by Hong Jia Min

Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2025

Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

9,716

Verified Award Winner

Verify Award Status for #172952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka

O le Ruyi Dim Dong o se faailoga fa'apisinisi mo se fale kuka. O le mamanu e fa'afeso'ota'i ai tu ma aga anamua o mea fa'apisinisi ma le faiga falaoa a Europa. O le logo e fa'avae i ni ata fa'a-Aisia se lua, o le pepa ta'ai fa'amamalu ma le atigipusa meaalofa e fa'amasa'a le tapunia. O le vaega taumatau o le mataitusi Ru e liua e avea ma pepa silika ta'ai, o se fa'ailoga o measina fa'aleaganu'u. O le mataitusi Yi e leiloa lona vaega agavale, ma tu'u ai le vaega e ta'ua o Li, lea e foliga tutusa ma se meaalofa o lo'o tatala. O se ata la'au paina e fa'aali mai i luga o faamaufaailoga ma pa'u a le manava, lomia i luga o mea fa'aaogāina e mafai ona fa'aauau pea. O atigipusa meaalofa e fa'aalia ai mea fa'apisinisi e pei o measina fa'aleaganu'u o le aai.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min