Jinzhongzi Afifiga o Fagu Baijiu by Wen Liu

Jinzhongzi Afifiga o Fagu Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2026

Jinzhongzi Afifiga o Fagu Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Uʻamea Winner in Afifi Category

5,667

Verified Award Winner

Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Afifiga o Fagu Baijiu

O le Jinzhongzi o se mamanu afifiga mo se baijiu tulaga maualuga e gaosia i le Itumalo o Anhui, Saina. O le ava malosi lea e faaalia i totonu o se fagu tioata kristala lea e afifi le vaega pito i lalo i fasi 'ofe lalaga ma faamaeʻaina i se ufiufi vali sāsā. O le lalaga 'ofe e faasino i le auala masani o le teuina a le faailoga faapisinisi, lea e lalaga ai fasi 'ofe faataamilo i fagu ua faapitoa ona saunia e faaaogā mo le faamatuaina o le ava malosi. O le fagu e fua i le 145 i le 115 i le 275 milimita. O le faamatalaga lalaga e faaopoopo ai se uiga e mafai ona lagona i le afifiga ma lagolagoina ai le faasinomaga o le faailoga faapisinisi.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Jinzhongzi Afifiga o Fagu Baijiu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Jinzhongzi Afifiga o Fagu Baijiu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Jinzhongzi Afifiga o Fagu Baijiu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan