Xi Feng Jiu Tian Qi Le Afifiina o le Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Le Afifiina o le Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2026

Xi Feng Jiu Tian Qi Le Afifiina o le Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Apamemea Winner in Afifi Category

9,571

Verified Award Winner

Verify Award Status for #173078

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Le Afifiina o le Baijiu

O le Xi Feng Jiu Tian Qi o se mamanu afifiina mo se baijiu Saina e sili ona lelei. O le fagu e faia i le tioata mai le atunuu lava ia, ua ufiufi i le auro e ala i le eletise ma faauma i mamanu ua togitogia i le laser. O le tapuni e faia i le uamea alumini ma ua teuteuina i tipiga taimane tioata. O le foliga o le tapuni e maua mai le palealii finiki na ofuina e tamaitai faaipoipo i Saina anamua. O le pusa meaalofa e faia i le acrylic ma e iai lona foliga tulaga ese. O le tapuni e sii aE pei o se pupuni ie ma faaali malie mai ai le fagu. O lenei gaoioiga e faamanatu mai ai le siiina o le veli mumu i faaipoipoga masani a Saina.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Xi Feng Jiu Tian Qi Le Afifiina o le Baijiu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Xi Feng Jiu Tian Qi Le Afifiina o le Baijiu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Xi Feng Jiu Tian Qi Le Afifiina o le Baijiu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan