Zhen Yuan Zeng Afifiga o le Baijiu by Wen Liu

Zhen Yuan Zeng Afifiga o le Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2026

Zhen Yuan Zeng Afifiga o le Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #173079

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Afifiga o le Baijiu

O le Zhen Yuan Zeng o se mamanu afifiga mo se baijiu ua leva ona teuina, o se ava malosi masani a Saina. O le fagu e faia i le sima omea ma ua faia i se foliga faaonaponei o le fagu ava masani. O itu geometric saʻo ua faʻalelei atili ai le foliga masani ma faʻaitiitia ai lona mamafa vaaia. O le tapuni gaogao e faasino i le teuina lemu o le ava i totonu o le fagu. O le fagu e afifi i le pepa sulphate, lea e faʻamalūina ai le foliga i fafo ma ufiufi ai se vaega o le foliga. O le pepa e sae ese e le tagata faʻaaoga, o lea e faʻaalia ai le fagu i sitepu taʻitasi. O le afifiga e fua i le 85 i le 85 i le 165 milimita.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Zhen Yuan Zeng Afifiga o le Baijiu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Zhen Yuan Zeng Afifiga o le Baijiu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Zhen Yuan Zeng Afifiga o le Baijiu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin