Dukang Mellow Afifiga o le 'Ava Malosi by Wei Li

Dukang Mellow Afifiga o le 'Ava Malosi by Wei Li is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2026

Dukang Mellow Afifiga o le 'Ava Malosi

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Mellow Afifiga o le 'Ava Malosi

O le Dukang Mellow o se mamanu o le fagu ma le afifiga mo le baijiu, o se 'ava malosi Saina ua faamama. O le mamanu ua fa'atatau i tagata e taumafa to'atasi, ma e taumafai e ofoina atu se mafanafanaga fa'alelagona fa'apea fo'i ma le fa'afouina. O le tino o le fagu e u'umi ma fa'asolosolo lelei, e fa'ailoa mai ai le ala o se paneta o ta'amilomilo. O le pito i lalo lapotopoto ma mamafa ua fa'aliliuina e fa'aopoopo ai le mautu ma fa'aitiitia ai le lamatiaga o le pa'ū, ma ua fa'atasi ma se tapuni u'amea. O le fagu e faia i se vaega tele o tioata toe fa'aaogāina, ma e mafai ona toe fa'aaogāina le tioata e aunoa ma se tapula'a. O le afifiga pito i fafo e fa'aaogā ai pepa ua fa'amaonia mai vaomatua.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Dukang Mellow Afifiga o le 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dukang Mellow Afifiga o le 'Ava Malosi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dukang Mellow Afifiga o le 'Ava Malosi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
Dimensions & Packaging: Width 96mm x Depth 96.17mm x Height 115.95mm
Tags: Self pleasing, Spinning planet, Emotional comfort
Production Technology: Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
Design Challenge: Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
Research: This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
Inspiration: Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
Project Duration: 2025-07-01
Operation Flow: The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
Team Members: Liu Xinhui , Dong Jinghong , Li Wei