Spotlight Toothpaste Packaging Galuega Autu: Afifi o le Pulu Fufulu Nifo e Kazuo Fukushima and Haruka Takeuchi

O le mamanu Spotlight Toothpaste Packaging Galuega Autu: Afifi o le Pulu Fufulu Nifo e Kazuo Fukushima and Haruka Takeuchi o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2026

Spotlight Toothpaste Packaging Galuega Autu: Afifi o le Pulu Fufulu Nifo

na mamanuina e Kazuo Fukushima and Haruka Takeuchi

Tagata Fa'atau: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

5,335

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #179693

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Spotlight Toothpaste Packaging Galuega Autu: Afifi o le Pulu Fufulu Nifo

Tusitusiga o le Tusi: O le Spotlight o se mamanu afifi o le pulu fufulu nifo lea e suia ai le malosi o le fa'apa'epa'e i se aafiaga va'aia. Nai lo le fa'alagolago i ata pa'epa'e masani, o le mamanu e fa'aaoga ai le malamalama e fai ma fa'atusa e fa'ailoa ai le fa'agaoioia o le enzyme ma le fa'atinoga o le fa'apa'epa'e fa'apitoa. O se ata li'o susulu ma a'afiaga holographic i luga o le fogataga e maua ai le loloto ma le sa'o, ma fa'ataga ai ona iloa va'aia o le aoga fa'aaoga i le va'aiga muamua. O le faiga e fa'apaleni le fa'amaoni fa'asaienisi ma le va'aia i luga o fata, a'o tausia pea le tutusa i suiga o oloa e ala i se fausaga va'aia tu'ufa'atasia ma fa'amatalaga lanu fa'atonutonuina.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Spotlight Toothpaste Packaging Galuega Autu: Afifi o le Pulu Fufulu Nifo, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Spotlight Toothpaste Packaging Galuega Autu: Afifi o le Pulu Fufulu Nifo e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Spotlight Toothpaste Packaging Galuega Autu: Afifi o le Pulu Fufulu Nifo ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Fua & Fa'apipi'i: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Fa'ailoga: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
Tekonolosi Gaosiga: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Lu'itau o le Mamanu: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
Su'esu'ega: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Fa'aosofia: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Umi o le Poloketi: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Fa'agasologa o Galuega: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Sui o le 'Au: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Fa'aaloaloga o Ata: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD