Heritage Wrap Beverage Packaging Galuega Autu: Afifiina o Vaiinu e Kazuo Fukushima and Aya Tanaka

O le mamanu Heritage Wrap Beverage Packaging Galuega Autu: Afifiina o Vaiinu e Kazuo Fukushima and Aya Tanaka o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2026

Heritage Wrap Beverage Packaging Galuega Autu: Afifiina o Vaiinu

na mamanuina e Kazuo Fukushima and Aya Tanaka

Tagata Fa'atau: Meiji China Investment Co.,Ltd.

Manumalo o le A' Design Award Ario i le Vaega Afifi

19,731

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #179695

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Heritage Wrap Beverage Packaging Galuega Autu: Afifiina o Vaiinu

Tusitusiga o le Tusi: O lenei mamanu afifi vaiinu ua toe faʻamatalaina ai se lotte lauti uliuli masani e ala i se faʻaaliga ata faʻaonaponei. O ata teuteu masani ua faʻafefiloi i se mamanu afifi faʻaauau e faʻaleleia ai le vaʻaia mai itu uma aʻo fatuina ai se tafe vaʻaia faʻafuaina. O se igoa tutotonu faʻatulagaina e faʻamautu ai le manino ma le faʻasologa, e paleni ai le tamaoaiga o teuteuga ma le faitauina. O le mamanu e tuʻuina mai ai se foliga faʻamamāina ae faigofie ona faʻaogaina, ma faʻamautinoa ai le iloa lelei i fata faʻatau ma le tutusa o vaʻaiga i siosiomaga eseese o fefaʻatauaiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Heritage Wrap Beverage Packaging Galuega Autu: Afifiina o Vaiinu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Heritage Wrap Beverage Packaging Galuega Autu: Afifiina o Vaiinu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Heritage Wrap Beverage Packaging Galuega Autu: Afifiina o Vaiinu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Fua & Fa'apipi'i: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Fa'ailoga: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Tekonolosi Gaosiga: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Lu'itau o le Mamanu: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Su'esu'ega: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Fa'aosofia: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Umi o le Poloketi: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Fa'agasologa o Galuega: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Sui o le 'Au: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Fa'aaloaloga o Ata: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD