Horse Year Afifiga o Fasilaau Manogi e Bingran Zhao

O le mamanu Horse Year Afifiga o Fasilaau Manogi e Bingran Zhao o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2026

Horse Year Afifiga o Fasilaau Manogi

na mamanuina e Bingran Zhao

Tagata Fa'atau: BeiHang University

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

4,701

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #179810

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Horse Year Afifiga o Fasilaau Manogi

O le Tausaga o le Solofanua o se faasologa o afifiga mo fasilaau manogi (incense). O le mamanu e faatotonugalemu i le mataitusi Saina i le sitaili tusitusi anamua (seal script) mo le solofanua, ua tuufaatasia ma le gagana laina o pine faamanuia Daoist ma mamanu o le asu. E lima ituaiga eseese e mulimuli i se taamilosaga lanu e faavae i Elemene e Lima o le uamea, vai, laau, afi ma le eleele. E mafai ona tuu faatasi pusa e lima i autafa e fausia ai se ata o se solofanua o loo momoe. E seʻe mai i fafo se fata i totonu e faaali ai le fasilaau manogi ma se savali faamanuia. O pepa malō e leʻi faapipiiina, vali e faavae i le soya ma se fata pepa faamamā e lagolago ai le toe faaaogaina.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Horse Year Afifiga o Fasilaau Manogi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Horse Year Afifiga o Fasilaau Manogi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Horse Year Afifiga o Fasilaau Manogi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Fua & Fa'apipi'i: Width 160 mm × Depth 40 mm × Height 70 mm
Fa'ailoga: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Tekonolosi Gaosiga: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Lu'itau o le Mamanu: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Su'esu'ega: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Fa'aosofia: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Umi o le Poloketi: The project started in May 2025 in Beijing China and finished in November 2025.
Fa'agasologa o Galuega: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Pateni: Bingran Zhao
Fa'aaloaloga o Ata: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou