Cafe Guardiao Le Afifiina o le Kofe e Tipz

O le mamanu Cafe Guardiao Le Afifiina o le Kofe e Tipz o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2026

Cafe Guardiao Le Afifiina o le Kofe

na mamanuina e Tipz

Tagata Fa'atau: Cooabriel

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

7,110

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #181277

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Cafe Guardiao Le Afifiina o le Kofe

O le Cafe Guardiao o se mamanu afifiina mo se kofe tao ma olo tulaga maualuga e gaosia e se kamupani galulue faatasi a Pasila. O le faasinomaga vaaia e faavae i luga o se ata o se agelu sili, na tusia i se sitaili togitogi, faatasi ai ma apaau puipui e avea ma elemene ata autū. O mataitusi lapopoa ma le malolosi e fausia ai se faasologa vaaia manino i le nofoaga e faatau atu ai. O se fusi faailoga e taʻua ai le tulaga o le tao, le amataga mai le kamupani galulue faatasi, ma le anotusi conilon mamā 100 pasene. O le lomiga flexographic i luga o pepa kraft ma mea faavae laminated matte e maua ai e le afifiina se foliga matte ma se fogaeleele e lagona i le pai atu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Cafe Guardiao Le Afifiina o le Kofe, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Cafe Guardiao Le Afifiina o le Kofe e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Cafe Guardiao Le Afifiina o le Kofe e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Fua & Fa'apipi'i: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Fa'ailoga: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Tekonolosi Gaosiga: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Lu'itau o le Mamanu: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Su'esu'ega: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Fa'aosofia: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Umi o le Poloketi: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Fa'agasologa o Galuega: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Sui o le 'Au: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro