Dou Gong Mataitusi by Shanghai Kuyekuye Technology Co., Ltd

Dou Gong Mataitusi by Shanghai Kuyekuye Technology Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2026

Dou Gong Mataitusi

by Shanghai Kuyekuye Technology Co., Ltd

Client: Kuyekuye

A' Design Award Apamemea Winner in Ata Fa'atusa Category

7,471

Verified Award Winner

Verify Award Status for #181648

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dou Gong Mataitusi

O le Dou Gong Typeface e toe faauigaina ai le fausaga faaleaganuu Saina o laau e avea ma se faiga faatusitusiga. Faaosofia e le tuufaatasiga o mortise ma tenon, e faia mataitusi e ala i togiaso e faafelavasai o loo galue e pei o vaega faalapotopotoga faaava. O le mamanu e faalautele atu i tulaga tolu-fua ma le avanoa, e faafesootai ai le fauga o fale ma le faatusitusiga. E faailoa mai ai se auala e taitaia e le metotia lea e liua ai le talitonuga o le fausaga i se gagana vaaia e fetuutuunai ma faaonaponei.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Dou Gong Mataitusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dou Gong Mataitusi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dou Gong Mataitusi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by Dou Gong, the ancient Chinese timber bracket system, this typeface translates structural intelligence into typography.

Built without nails or glue, Dou Gong relies on interlocking mortise-and-tenon joints. The typeface follows this logic: strokes interlock, overlap, and brace rather than simply connect.

Each glyph acts as a modular framework, reflecting the spatial rhythm and load-bearing logic of traditional architecture.

Structure becomes form. Form becomes language.
Dimensions & Packaging: The character set includes letters, numbers, punctuation, and core Chinese glyph prototypes. Built on a modular grid system with consistent stroke ratios. Initial release includes Regular weight.
Tags: Structural Typography, Brand Identity System, Mortise-and-Tenon Logic, Sustainable Design Thinking, Architectural Inspiration, Corporate Typeface, Parametric Construction
Production Technology: The typeface was developed using a structural construction methodology inspired by traditional mortise-and-tenon logic. Stroke intersections are designed as interlocking nodes rather than overlapping paths. Kerning was iteratively refined, and a grid-based proportional system was applied for optical corrections. Variable-weight prototypes were used to test structural balance and consistency.
Design Challenge: The main challenge was translating three-dimensional architectural compression logic into both three-dimensional and two-dimensional typographic construction while maintaining legibility. Balancing historical structural principles with digital font production constraints required multiple iterations. Vector geometry and optical correction limitations added further refinement challenges.
Research: Type of Research: Practice-based design research.
Research Objectives: To translate architectural structural logic into a typographic system.
Methodology: Structural analysis, modular prototyping, iterative testing.
Data and Tools: Architectural documentation review, vector modeling, grid simulation.
Participants: Internal design team testing brand applications.
Results: A modular, interlocking type system.
Insights and Impact: Confirmed that structural intelligence can inform type design.
Effect: Advanced brand system thinking and sustainable design methodology.
Inspiration: Inspired by Dou Gong, the iconic bracket system of traditional Chinese timber architecture.

Originating in the Western Zhou Dynasty and flourishing through the Tang and Song periods, Dou Gong functioned as a structural, seismic, ornamental, and symbolic element in Chinese architecture for over 3,000 years. Built entirely without nails or glue, it relies on precise mortise-and-tenon interlocking joints—each component bearing weight through compression and balance.
Project Duration: The project started in March 2024 in Shanghai and was completed in May 2025 in Beijing. Structural research was conducted concurrently with brand development, and the typeface was implemented across corporate visual identity applications upon completion.
Operation Flow: The typeface functions as a modular system. Designers can assemble letters using interlocking principles to create mutually supportive visual structures. Structural relationships remain stable at any scale, allowing flexible application across posters, brand identity, and environmental graphics. The structural rhythm enhances visual impact while maintaining legibility. The system enables consistent and dynamic brand expression.
Team Members: Xusong Wang
Xiao Dong
Yi An