Cistanche Desertico Afifiga o Meainu e Lei Wen

O le mamanu Cistanche Desertico Afifiga o Meainu e Lei Wen o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2026

Cistanche Desertico Afifiga o Meainu

na mamanuina e Lei Wen

Tagata Fa'atau: Tocreate Brand

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #182731

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Cistanche Desertico Afifiga o Meainu

O le Cistanche Desertico o se mamanu afifiga mo se meainu e faavae i laau ua faia i le peptide o le cistanche deserticola. O le afifiga o se pusa lapopoa faatauvaa e faigofie ona ofi i totonu o se ato. O le fausaga e mama ma e mafai ona faavasegaina, ina ia mafai ona aveese le meainu i totonu ina ua uma se laasaga e tasi o le tatalaina. O le pusa e faia i le pepa malō paepae ma le lolomiina o pepa auro, lea e lagolagoina ai se sitaili vaaia faatauvaa ma le aloaia. O le mamanu e alu ese mai foliga mamafa o afifiga faaleaganuu o vailaau faamalosi ma e faafetaui i masaniga o aso taitasi a tagata faigaluega talavou i ofisa.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Cistanche Desertico Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Cistanche Desertico Afifiga o Meainu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Cistanche Desertico Afifiga o Meainu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Fua & Fa'apipi'i: 230*158*145毫米
Fa'ailoga: Big health brands, plant-based beverages, packaging design
Tekonolosi Gaosiga: White cardboard box with gold foil stamping.
Lu'itau o le Mamanu: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Su'esu'ega: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Fa'aosofia: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Umi o le Poloketi: The project will be launched in 2025 and enter the production and sales phase.
Fa'agasologa o Galuega: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Pateni: donge ejiao
Sui o le 'Au: LEO