Lithuanian Vodka Gold Mamanu Afifiaga Vodka by Studija Creata

Lithuanian Vodka Gold Mamanu Afifiaga Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2015

Lithuanian Vodka Gold Mamanu Afifiaga Vodka

by Studija Creata

Client: Stumbras

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #39586

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Colors

The Design

About Lithuanian Vodka Gold Mamanu Afifiaga Vodka

O le mama ma le manino o mea autu ia e fa'aalia ai le lelei o se vodka. Sa tatau ona fa'amalosi nei mea a'o toe fa'afouga le Lithuanian Vodka Gold – o le ta'ita'i o le maketi vodka i Lithuania. I le taimi lava lea sa fa'atūlaga mai ai nisi o foliga o le fa'asinomaga fa'ale-atunu'u – o le igoa lava Lithuanian Vodka na mana'omia ai lenei filifiliga. Na liua fa'aaliga moni fa'ale-aganu'u i se tu'ufa'atasiga fa'aonaponei ma mama. Ina ua lepetia le mamafa o le fa'ailoga tuai e fai ai se teuteuina mama ma puapua, na amata ona pupula le auro i se auala sili atu ona matagofie.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Lithuanian Vodka Gold Mamanu Afifiaga Vodka, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Lithuanian Vodka Gold Mamanu Afifiaga Vodka e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Lithuanian Vodka Gold Mamanu Afifiaga Vodka e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas