Alita Mamanu o Fagu ma Lipine by Studija Creata

Alita Mamanu o Fagu ma Lipine by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2017

Alita Mamanu o Fagu ma Lipine

by Studija Creata

Client: Mv Group

A' Design Award Ario Winner in Afifi Category

29,235

Verified Award Winner

Verify Award Status for #55205

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alita Mamanu o Fagu ma Lipine

O le sini autu o le toe mamanuina o le faʻateleina o le iloa o le faʻailoga atoa ma faʻamamafaina o uiga tulaga ese e pei o metotia gaosiga tuai, mea mataʻutia ma le lelei. O le toe faʻavaeina atoa o le faʻailoga o ALITA e aofia ai le fagu fou, faʻailoga faʻafou, monograph, capsule ma mamanu lipine. O oloa nei ua i ai nei elemeni e sili atu ona patino i le vaega o uaina pupula ma sampagne faʻatasi ai ma le faʻaalia o se paʻi mama tuai ma se malosi ae tausia pea i le aotelega le lagona faʻaonaponei ma mama.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Alita Mamanu o Fagu ma Lipine, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Alita Mamanu o Fagu ma Lipine e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Alita Mamanu o Fagu ma Lipine o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas