Appetisi Afifiga o Sisi by Fanny De Bray

Appetisi Afifiga o Sisi by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Appetisi Afifiga o Sisi

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #71461

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Colors

The Design

About Appetisi Afifiga o Sisi

O Appetisi o se mamanu afifiga mo se faasologa o sisi ua uma ona tipiina mo le sauniuni. O le faasologa e aofia ai fasi sisi tetele, sisi ua olo, ma fasi mozzarella. O afifiga taitasi e faia i le palasitika ma e i ai se faamalama manino, ina ia mafai ai ona iloa sa'o le sisi o totonu. O ata lolomi ua tuuina atu i mea taitasi se uiga faapitoa ma faaalia manino le auala e faaaogaina ai sisi taitasi. O le igoa Appetisi e tuuiloa ai manatu se tolu: le fia'ai, se meaai laitiiti, ma le faaaogaina faaletonu. O le mamanu e faaalia ai le sisi o se malolo vave ma faigofie, ma o loo faatauina afifiga i supamaketi Europa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Appetisi Afifiga o Sisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Appetisi Afifiga o Sisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Appetisi Afifiga o Sisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray