Huge Love Pusa Afifi e Yufeng Li and Xuan Zhang

O le mamanu Huge Love Pusa Afifi e Yufeng Li and Xuan Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2020

Huge Love Pusa Afifi

na mamanuina e Yufeng Li and Xuan Zhang

Tagata Fa'atau: Huge Love

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #86630

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Huge Love Pusa Afifi

E tatau ona ogatusa le mamanu o le afifiina ma le sitaili matagofie o tupulaga talavou. O le a le mea e popole i ai talavou? Latou te tulituliloaina se olaga fiafia ma fiafia i mea matagofie faigofie. I le taimi lava e tasi tulituliloa le tagata lava ia ma lototele e taumafai e talia mea fou. O le mea lea, o le mamanu e malepe ai le faiga faʻapipiʻi muamua o le fale gaosi oloa tumama, lea e sili atu ona puʻupuʻu ma manaia.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Huge Love Pusa Afifi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Huge Love Pusa Afifi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Huge Love Pusa Afifi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Fua & Fa'apipi'i: Width 75mm x Depth 32mm x Height 80mm
Fa'ailoga: Love, Packaging, Fashion, Daily use, Life
Tekonolosi Gaosiga: Requires special printing paper and process support, using the right die.
Lu'itau o le Mamanu: A large number of market research and data analysis. Printing technology is combined with production cost control.
Su'esu'ega: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Fa'aosofia: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Umi o le Poloketi: The project started in Shenzhen in November 2018 and completed in March 2019.
Fa'agasologa o Galuega: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Sui o le 'Au: Li Yufeng
Zhang Xuan