Bakers Dozen Egg Carton Atigipusa Fuamoa by Randy Ludacer

Bakers Dozen Egg Carton Atigipusa Fuamoa by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2020

Bakers Dozen Egg Carton Atigipusa Fuamoa

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #87428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bakers Dozen Egg Carton Atigipusa Fuamoa

O le Baker's Dozen Egg Carton o se atigipusa faia mai le pulp faʻamoemoe e mafai ona toe faʻaaogaina, e tausia ai fuamoa e 13. O fuamoa e faʻavasegaina i laina e lua e taʻitasi ma le fa, ma le laina e lima i le va o i latou. O le atigipusa e faia mai le pepa toe faʻaaogaina i le 100 pasene, e faʻaaoga ai le auala masani o le alava pepa faʻamoemoe. O masini tetele e teuina ai fuamoa e taulima numera tutusa o fuamoa, o lea o le atigipusa e 13-fuamoa ua faʻamoemoe mo tagata gaosi laiti oe teuina fuamoa i lima i faleoloa faʻatoʻaga ma maketi a le au faifaʻatoʻaga. O se logo ua faʻamaualaloina e faʻamama ai le luga, ina ia mafai ai e le au faifaʻatoʻaga ona faʻaopoopo a latou lava igoa faʻailoga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Bakers Dozen Egg Carton Atigipusa Fuamoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Bakers Dozen Egg Carton Atigipusa Fuamoa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Bakers Dozen Egg Carton Atigipusa Fuamoa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)