Diaoyutai Primary Function: Mamanu o le Afifiga o le Ava Malosi by Jiabo Lu and Kun Luo

Diaoyutai Primary Function: Mamanu o le Afifiga o le Ava Malosi by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2020

Diaoyutai Primary Function: Mamanu o le Afifiga o le Ava Malosi

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

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The Design

About Diaoyutai Primary Function: Mamanu o le Afifiga o le Ava Malosi

Book Text: O le Diaoyutai o se mamanu afifiga na faia mo se ava malosi Saina maualuga. O le mamanu o le tarako, lea na fai ma sui o le ata sili ona maualuga o le malo i Saina anamua, o loʻo faʻaaogaʻa e fai ma vaega autu o teuteuga. O le tapuni o le fagu e mautinoa lelei ona auiliiliga, ma o lona foliga tafafā e faamanatu mai ai le faʻamaufaʻailoga ʻjade' lea na faʻaataina ai le pule faʻaemeperoa. O le fagu lava ia e faʻaauau pea ona faigofie. O le faʻatusatusaga i le va o teuteuga mauoa ma luga faigofie e fatuina ai se ata vaaia mamalu ma se uiga faʻa-Saina manino. O le pusa i fafo e faia mai i pepa e mafai ona toe faʻaaogaʻa, ma o le fagu e faia mai i sima faʻa-Saina masani.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Diaoyutai Primary Function: Mamanu o le Afifiga o le Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Diaoyutai Primary Function: Mamanu o le Afifiga o le Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Diaoyutai Primary Function: Mamanu o le Afifiga o le Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017