Iridescent Lauti Pusa by Chieh Yu Chiang

Iridescent Lauti Pusa by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Iridescent Lauti Pusa

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #88575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Lauti Pusa

O lenei galuega e tuʻufaʻatasia ai ata i sasaʻe ma sisifo, olaga ma aganuu i le ata lava lea e tasi, o loʻo faʻaaogaina ni pulumu pulumu ma lanu manino ma mea eseese ma metotia lolomi. Le malosi o le pulumu fasi ma le lanu o le vaitusi faatusa i le tofo o Taiwanese lauti, vali lanu ma ata susulu ata faatusa. Ataata ma moli, ola mama ma o le autu autu lea o lenei mamanu. Ina ia talepe le faʻavasegaina o ata o le aganuu lauti, o lenei afifi faʻaoso e faʻaaogaina se fou manatu ma mamanu e folasia ai i augatupulaga eseese ma le lalolagi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Iridescent Lauti Pusa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Iridescent Lauti Pusa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Iridescent Lauti Pusa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao