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Si Te Baijiu Galuega Autu: Afifi mo Mea Inu by Wen Liu and Yong Deng

Si Te Baijiu Galuega Autu: Afifi mo Mea Inu by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Afifi Competition Category.


ArioAfifi· 2020

Si Te Baijiu Galuega Autu: Afifi mo Mea Inu

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

A' Design Award Ario Winner in Afifi Category

Colors

The Design

About Si Te Baijiu Galuega Autu: Afifi mo Mea Inu

Si Te Baijiu o se mamanu afifi mo se ava malosi Saina. O le afifi ua teuteuina i le Fuga Baoxiang, o se mamanu tuai a Saina lea e feavea'i ai le uiga o le 'oa ma le ola umi. O lenei mamanu ua tuufaatasia ma lanu malosi o Sasa'e e faatupu ai se aganu'u matagofie Saina fa'aonaponei. O le afifi e faia i pepa faapitoa ma ie silika, ma o le itu i luma e gaosia i se faiga lalaga. O le igoa o le oloa e faaali mai i luga o se pepa u'amea. O le fagu e faia i sima ma se faaiuga fuga tao. O le afifi e 165 mm le umi, 135 mm le lautele ma le 320 mm le maualuga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Si Te Baijiu Galuega Autu: Afifi mo Mea Inu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Si Te Baijiu Galuega Autu: Afifi mo Mea Inu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Si Te Baijiu Galuega Autu: Afifi mo Mea Inu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging
The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags
Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology
The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge
The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research
The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration
The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration
The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow
The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members
Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits
Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.

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