Auro Afifi · 2020
Greyder V Pusa Teuteu Seevae
by Musa Celik
- A' Design Award Auro 2020 in Afifi
- CLIENT: Greyder
- Estimated Number of Design Views: 38,869
- Verification code E81F58F1E6 · Verify this award
Colors
About Greyder V Pusa Teuteu Seevae
O le Greyder V o se pusa seevae ua mamanuina e ave ma teu ai seevae e aunoa ma se taga palasitika. O au e uu ai ua tuufaatasia i totonu e mafai ai ona ave le pusa i le lima pe a uma le faatauina. E lua vaega e teu ai seevae i se foliga V, lea e faafaigofie ai le tatalaina. O le foliga V e maua mai musumusuga i le gaoioiga o le savali, pe a sopoia e le tasi vae le isi vae. O le pusa e faia mai le pepa malō e faaaoga ai se auala e olo ai, ma o mea faitino e mafai ona toe faaaogaina ma pala faanatura. O le foliga tutū ma le lauitiiti e mafai ai foi ona teu le pusa e fai ma mea e teu ai se isi paga seevae i se ofisa.
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Greyder V Pusa Teuteu Seevae, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Greyder V Pusa Teuteu Seevae e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Greyder V Pusa Teuteu Seevae e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Press Kit
- Unique Properties
- This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
- Dimensions & Packaging
- Height: 290mm Width: 330mm Depth: 130mm
- Tags
- Shoe box, Creative shoe box, Package design, Shoe storage box
- Production Technology
- The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
- Design Challenge
- The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.
1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer. - Research
- Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:
1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.
Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage. - Inspiration
- As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
- Project Duration
- The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
- Operation Flow
- Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
- Image Credits
- All Images:
Photographer Mehtap Orgun, Greyder Box Photographs, 2019
