Mi Bluetooth Headset Mini Primary Function: Afifi o le Faalogo Telefoni e Xiaomi

O le mamanu Mi Bluetooth Headset Mini Primary Function: Afifi o le Faalogo Telefoni e Xiaomi o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2020

Mi Bluetooth Headset Mini Primary Function: Afifi o le Faalogo Telefoni

na mamanuina e Xiaomi

Tagata Fa'atau: Xiaomi

Manumalo o le A' Design Award Ario i le Vaega Afifi

25,065

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #89158

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mi Bluetooth Headset Mini Primary Function: Afifi o le Faalogo Telefoni

Book Text: O le Mi Bluetooth Headset Mini o se afifi ua faia mo se faalogo telefoni faataʻitaʻi mo taʻaloga. O le atigi o le faalogo telefoni e faigofie ma e naʻo se tasi le faamau lapotopoto o loʻo iai. E faaaogaina e le afifi ata o musika taʻutaʻua, o lea o le atigi faataʻamilomilo e vaʻaia e pei o se ulu ma o le faamau e pei o se gutu matala. O le taunuuga e faailoa mai ai se tagata pese poʻo se faafoe, ma e tuʻuina atu ai se uiga i se oloa faigofie. O se ipu PET e uu ai le faalogo telefoni ma le pulea i luma, aʻo tumau lilo pea uaea. O se ufiufi pepa e faamausalī ai le fausaga. O le mamanu e faamoemoe e faatosina tagata faaaoga i le va o le 18 ma le 29 tausaga le matutua.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Mi Bluetooth Headset Mini Primary Function: Afifi o le Faalogo Telefoni, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Mi Bluetooth Headset Mini Primary Function: Afifi o le Faalogo Telefoni e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mi Bluetooth Headset Mini Primary Function: Afifi o le Faalogo Telefoni o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Fua & Fa'apipi'i: dimension: height 79mm, Length 110mm, width 28mm
Fa'ailoga: Handset, electronic, packaging, colorful, musician
Tekonolosi Gaosiga: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Lu'itau o le Mamanu: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Su'esu'ega: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Fa'aosofia: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Umi o le Poloketi: The project started in April 2018 and finished in April 2019 in Beijing, China
Fa'agasologa o Galuega: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Pateni: Copyrights belong to Xiaomi, 2019
Sui o le 'Au: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Fa'aaloaloga o Ata: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge