Mi Sports Bluetooth Headset Mini Galuega Autū: Afifiga o le Headset e Xiaomi

O le mamanu Mi Sports Bluetooth Headset Mini Galuega Autū: Afifiga o le Headset e Xiaomi o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2020

Mi Sports Bluetooth Headset Mini Galuega Autū: Afifiga o le Headset

na mamanuina e Xiaomi

Tagata Fa'atau: Xiaomi

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #89167

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mi Sports Bluetooth Headset Mini Galuega Autū: Afifiga o le Headset

Tusitusiga o le Tusi: O le Mi Sports Bluetooth Headset Mini o se afifiga na fatuina mo se headset Bluetooth mo taʻaloga faaletino. O le pito i luma o le pusa e faʻaalia ai naʻo vaega e faʻafofoga ai ma le fasi mea faʻatonutonu, ae o le uaea e nofo natia. O totonu o le pusa e i ai se fata PET e taofi ai le headset i lona tulaga, ma o se pepa ufiufi e fai ai le atigi i fafo. Pe a vaʻaia mai le mamao, o vaega e lua e faʻafofoga ai e foliga mai o mata, ae le fasi mea faʻatonutonu e foliga mai o se gutu. O lanu ma faʻamatalaga na lolomiina ua faʻaliliuina ai ta'itasi pusa i se foliga emoji e eseese ona foliga. O le faʻamoemoega o le mamanu lea e tosina mai ai tagata faʻatau talavou i se tau maualalo o le gaosiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Mi Sports Bluetooth Headset Mini Galuega Autū: Afifiga o le Headset, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Mi Sports Bluetooth Headset Mini Galuega Autū: Afifiga o le Headset e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Mi Sports Bluetooth Headset Mini Galuega Autū: Afifiga o le Headset ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Fua & Fa'apipi'i: dimension height 79mm, Length 110mm, width 28mm
Fa'ailoga: Handset, electronic, emoji, packaging, colorful
Tekonolosi Gaosiga: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Lu'itau o le Mamanu: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Su'esu'ega: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Fa'aosofia: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Umi o le Poloketi: The project started in April 2018 and finished in April 2019 in Beijing, China
Fa'agasologa o Galuega: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Pateni: Copyrights belong to Xiaomi, 2019
Sui o le 'Au: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Fa'aaloaloga o Ata: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge