Lidu Sorghum Baijiu Afifiga o le 'Ava Malosi e Wen Liu and Bo Zheng

O le mamanu Lidu Sorghum Baijiu Afifiga o le 'Ava Malosi e Wen Liu and Bo Zheng o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2020

Lidu Sorghum Baijiu Afifiga o le 'Ava Malosi

na mamanuina e Wen Liu and Bo Zheng

Tagata Fa'atau: Shenzhen Oracle Creative Design Co., Ltd

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

17,621

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #89771

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Lidu Sorghum Baijiu Afifiga o le 'Ava Malosi

O le Lidu Sorghum Baijiu o se mamanu afifiga mo se 'ava malosi Saina e faia i le sorghum. O le fagu e faia i le tioata kalasi lea ua sasaina i le lanu meamata, ma o le lepeti o le fagu ma le lepeti o le ua o le fagu o loʼo faaaogaina ai pepa faapitoa ua matua. O le pulou e tuufaatasia ai u'amea ma palasitika, a o le pusa i fafo e faia i pepa faapitoa lanu uliuli e iai mamanu auro ma uliuli. O le afifiga e 70 mm le umi, 70 mm le lautele ma le 260 mm le maualuga. O le foliga e faavae i le uluai faataitaiga o le fagu ma e mulimuli i se sitaili faaonaponei e faigofie. O mea faufale ua faafaigofieina e faaitiitia ai otaota ma fetaui lelei ma le fiafia o tagata faatau talavou.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Lidu Sorghum Baijiu Afifiga o le 'Ava Malosi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Lidu Sorghum Baijiu Afifiga o le 'Ava Malosi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Lidu Sorghum Baijiu Afifiga o le 'Ava Malosi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Fua & Fa'apipi'i: The packaging size is 70mm in length, 70mm in width and 260mm.
Fa'ailoga: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Tekonolosi Gaosiga: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Lu'itau o le Mamanu: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Su'esu'ega: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Fa'aosofia: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Umi o le Poloketi: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Fa'agasologa o Galuega: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Sui o le 'Au: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Fa'aaloaloga o Ata: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018