Ningxiahong Reign Title Ava Malosi by Sunkiss Design Team

Ningxiahong Reign Title Ava Malosi by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Ningxiahong Reign Title Ava Malosi

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #89801

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ningxiahong Reign Title Ava Malosi

O le tuʻufaʻatasiga o le "oloa + kaligrafi + nofoaiga tupu" e fausia ai se iloga faʻailoga vaʻaia. Le nofoaiga suafa o se lelei le upu lava ia e momoli ai se moomooga lelei. Ina ua faʻaaoga i le oloa afifi i le ituaiga o tusi, ua i ai le oloa se faʻailoga o aganuu Saina masani ma uiga lautele, ma le faʻamanuiaina manuia o le oloa mo tagata faʻatau tuʻuina atu, ina ia maua e tagata faʻatau sili atu ona talanoa i ai pe a inu .

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Ningxiahong Reign Title Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Ningxiahong Reign Title Ava Malosi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Ningxiahong Reign Title Ava Malosi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensions & Packaging: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Production Technology: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Design Challenge: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiration: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi